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Build STRONG Agency Leaders
Practical skills for the future
Leading an agency requires a wide variety of disparate skills. And the truth is, many future leaders don't learn these skills on-the-job, especially in today’s work environment. So, we designed the Agency Leadership Accelerator program to help agency professionals with 8 - 15 years of experience to develop their skills as future leaders.
This is a powerfully unique learning experience as participants will get to experience first-hand what it's really like to lead an agency. Using a case about a fictional agency struggling with many of the decisions our leaders face every day, participants will work to collaborate, solve problems and drive success -- just like they will as future leaders. Participants will also take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including crafting a vision, building alignment and championing execution.
This is a powerfully unique learning experience as participants will get to experience first-hand what it's really like to lead an agency. Using a case about a fictional agency struggling with many of the decisions our leaders face every day, participants will work to collaborate, solve problems and drive success -- just like they will as future leaders. Participants will also take part in a DiSC Work Of Leaders assessment and debrief which covers the core principles of leadership including crafting a vision, building alignment and championing execution.
Want to learn more? Click below to schedule time to talk.
Leadership in Five Key Areas
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The roadmap to crushing
agency leadership
agency leadership
1 // LEADING THE BUSINESS
We explore the roles and responsibilities of an effective leader, developing a broader perspective, establishing and executing strategic organizational priorities, managing profitability and creating an inclusive and motivating culture that supports great work.
2 // LEADING GROWTH
We take a deep dive into growth – looking at organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring and retaining world-class talent.
3 // LEADING CLIENTS
Using a difficult client scenario from the case, we cover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward, developing account optimization plans and selling transformational ideas.
4 // LEADING PEOPLE
In this section, we cover critical people skills such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people and handling conflict.
5 // LEADING PROFITABILITY
We cover the components and levers of profitability in driving business success. Participants will get practice reading financials and developing insights as the program and case progress.
Outcomes
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Through presentations, breakout sessions and discussions, participants will be exposed to the key principles of effective agency leadership. Attendees will leave with templates and drafts of the following for application moving forward:
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An organic growth plan
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An account optimization plan
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A personal profile to inform their leadership behaviors
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A relationship map to expand their influence
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A creative scorecard to drive better work
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A client buying dossier to improve likelihood of selling ideas/strategies/fees to clients
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A focused development plan for continued learning
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...and more
Participant profile
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Future Agency Leaders
Who is it for?
// Senior Supervisor to Group Director level across all departments
// Currently manage a team
// Often interact with senior-level clients
// Long-term potential at the agency
// Currently manage a team
// Often interact with senior-level clients
// Long-term potential at the agency
Mark spent 25 years working at boutique and global ad agencies such as Fallon and McCann in many roles ranging from General Manager, EVP, Chief of Staff, Director of Business Development, Director of Account Management and Director of Learning. He draws upon his deep leadership experience to help up-and-coming agency professionals kick-start their leadership journeys.
"Mark covered a wide range of topics, all 100% applicable to my role at the agency. I appreciated thinking about both big picture and day-to-day management details. There are several ideas, strategies and best practices that I'll be taking back to my team and agency at large!"
-Agency Leadership Accelerator attendee
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